When richard rumelts good strategy bad strategy was published in 2011, it immediately struck a chord, calling out as bad strategy the mishmash of pop culture, motivational slogans and business buzz speak so often and misleadingly masquerading as the real thing. The difference and why it matters, richard rumelt argues that the essence of strategy is discerning the one or two critical issues in a business problem and concentrating effort on them. Pdf good strategy bad strategy richard rumelt, 2011. More than charisma and vision, we must demand good strategy. Cutting to the core of what makes the difference between success and being an alsoran, rumelt uses vivid. Like weeds crowding out the grass, bad strategy crowds out good strategy. The detailed examples range from apple to general motors, from the two iraq wars to afghanistan, from a small local market to walmart, from nvidia to silicon graphics, from the getty trust to. Bad strategy bad strategy isnt just the opposite of good strategy.
Good strategybad strategy the difference and why it matters. Good strategy bad strategy pdf summary richard rumelt. The difference and why it matters ebook written by richard rumelt. In the book, good strategybad strategy the difference and why it matters, by richard p. Good strategybad strategy clarifies the muddled thinking underlying too many strategies and provides a clear way to create and implement a powerful actionoriented strategy for the real world. Good strategybad strategy clarifies the muddled thinking underlying too many.
Good strategy bad strategy quotes a good strategy recognizes the nature of the challenge and offers a way of surmounting it. As i read the book, i kept underlining passages and scribbling notes in the margins because its so full of good information and useful techniques. Good strategy, bad strategythe difference and why it. Many ceos rely on mission statements, lists of goals, and resource plans to steer their companies. His sharp analysis and his brilliant, bold style make his book stand out from its competitors something that rumelt himself says is crucial. The difference and why it matters paperback 7 sep 2017. But more often the lack is due to the presence of bad strategy. Notes from good strategy bad strategy by jeff zych. A leaders most important job is creating and constantly adjusting this strategic bridge between goals and objectives. Building on solid academic foundations and using fascinating examples from business, politics and history, rumelt exposes the many. Many books on management and strategy are really a single argumenta twentypage argumentstretched out to book length. Do not, i repeat, do not read this book if you plan to savor the coming 11 months of political. Praise for good strategybad strategy rumelts new book clearly elevates the discussion of strategy. Rumelt describes the difference between the two strategies by providing different examples.
Good strategy bad strategy by richard rumelt overdrive. Strategy is about how an organization will move forward. Senior executives who can spot it stand a much better chance of creating good strategies. While he has vented about strategy in articles, in lectures and in advisory work for companies, he has bottled up plenty of frustration over the past decades.
Publication date 2011 topics planning, strategic planning, strategy publisher crown business. Download for offline reading, highlight, bookmark or take notes while you read good strategy bad strategy. Professor gordon barrass recorded on 20 october 2011 in sheikh zayed theatre, new. The book is divided in three different parts the first part consists of good and bad strategy, followed by. I coined the term bad strategy in 2007 at a washington, dc, seminar on nationalsecurity strategy. The only remedy is for us to demand more from those who lead. He has acquired and edited dozens of bestselling books including secrets of the millionaire mind, always. Good strategy bad strategy this fresh approach to strategic thinking begins with tales of battles at sea in the days of napoleon and continues to explain what kinds of strategies have made the difference for modern companies like apple, walmart, cisco, starbucks and wells fargo. Use features like bookmarks, note taking and highlighting while reading summary. Alas i spotted one such book good strategy bad strategy.
So if you are preparing a strategy awayday you should read this book, if only to avoid the intellectual equivalent of turning up wearing flared trousers and sporting a mullet. Each chapter opens a window onto a different aspect of strategy. Good strategy bad strategy is more than a business book. Reflecting an astonishing grasp and integration of economics, finance, technology, history, and the brilliance and foibles of the human character, good strategybad strategy stems from rumelt s decades of digging beyond the superficial to address hard questions with honesty and integrity. Developing and implementing a strategy is the central task of a leader. Bad strategy abounds, says ucla management professor richard rumelt. This is the new musthave book for everyone who leads an organization in. Since then, his original and pragmatic ideas have won fans around the world and continue to help readers to recognise and. I picked up this book not thinking much of it, but was very surprised by how much i learned, which actually is a testament to the pervasiveness of bad strategy in the corporate.
Has good strategy, bad strategy by richard rumelt been sitting on your reading list. We need to be a complete leader by stepping up to the challenge of developing a good strategy and avoiding bad ones. Pick up the key ideas in the book with this quick summary. Download it once and read it on your kindle device, pc, phones or tablets. The difference and why it matters, leverages 40 years of academic and strategy consulting experience.
When richard rumelts good strategybad strategy was published in 2011, it immediately struck a chord, calling out as bad strategy the mishmash of pop culture, motivational slogans and business buzz speak so often and misleadingly masquerading as the real thing. If youve ever been told to be more strategic particularly by a manager who cant define what that means, this book is for you. Clears out the mumbo jumbo and muddled thinking underly. Click to tweet a good strategy is built on functional knowledge about what works, what doesnt and why. Rumelt uses interesting stories and firsthand experiences to explain the logic of good strategy, while highlighting. The leader of an organization lacking a good strategy may simply believe that strategy is unnecessary. Pdf richard rumelt good strategy bad strategy the difference. Called as the strategys strategist by the mckinsey quarterly, rumelt makes for a very sincere writer and a teacher. A hallmark of true expertise and insight is making a complex subject understandable client to consultant. It does an excellent job of clearly defining strategy and giving real world, easytounderstand examples of both good and bad strategy.
My role was to provide a business and corporatestrategy perspective. Download for offline reading, highlight, bookmark or take notes while you read good strategybad strategy. Despite rumelts lofty reputation in this crowded field, good strategybad strategy is his first book aimed at a general audience and only his second as a sole author since 1974. Strategic plan defining strategy or direction and making decisions to allocate resources to pursue that strategy operating plan a detailed plan which. When richard rumelts good strategybad strategy was published in 2011, it immediately struck a chord, calling out as bad strategy the mishmash of pop. What is so upsetting about good strategybad strategy is that it leaves the reader with the painful realization that none of our wouldbe leaders has the least notion what really ails this oncegreat nation, let alone any clear strategy for leading us back. Good strategybad strategy by richard rumelt youtube. Written by one of the foremost authorities on the subject of strategy richard rumelt, the book is a true nononsense endeavor. Good strategybad strategy the difference and why it. Richard rumelts brilliant good strategybad strategy is one, a milestone in both the theory and practice of strategy. Part i good and bad strategy 9 chapter 1 good strategy is unexpected 11 how steve jobs saved apple business 101 is surprising general schwarzkopfs strategy in desert storm why plan a remains a surprise chapter 2 discovering power 21 david and goliath is a basic strategy story discovering walmarts secret. Good strategy, bad strategy dissects good strategies by using historical examples from a variety of fields, and offers insight into developing our own effective strategies through practical advice and a solid blueprint this is a blinkist staff pick my boss kept asking me, emily, whats your strategy. Good strategy bad strategy flips strategy on its head, cuts out the fluff and digs beneath the success of companies across the ages and teaches us to replicate it by following the kernel basic skeleton of strategy.
There are precious few books that enable you to not only rethink the way you think but also improve your performance. Fluff empty slogans filled with trendy buzzwords take the place of important insights. Good strategybad strategy pdf free download ebooks free. Most companies have strategies that are quixotic, muddled and undifferentiated. Using compelling examples and penetrating insights. The difference and why it matters richard rumelt london. A good strategy is a specific and coherent response toand approach forovercoming the. A good strategy is a specific and coherent response toand approach forovercoming the obstacles to progress. When richard rumelts good strategybad strategy was published in 2011, it immediately struck a chord, calling out as bad strategy the mishmash of pop culture, motivational slogans and business buzz speak so often and misleadingly masquerading as the rea. Good strategybad strategy uses fascinating examples from business, nonprofit, and military affairs to bring its original and pragmatic ideas to life. Review and analysis of rumelts book kindle edition by businessnews publishing. Good strategybad strategy integrates fascinating examples from business, nonprofit, and military affairs to bring its original ideas to life. The purpose of rumelts book is to clarify the differences between good and bad strategy, and help readers create good strategy. In his provocative new book, richard rumelt lays bare an uncomfortable truth.
226 475 484 1079 935 1339 930 1265 564 62 1183 1329 929 1513 1423 645 1358 545 1342 928 1408 1178 904 1391 217 922 671 1587 453 1064 464 730 379 708 1036 768 236 818 544 1094 483 872 350 239 501